Tokyo-based ad agency I&S BBDO was asked to create an ad for Nishinihon Tenrei Funeral Home that helped to celebrate the cycle of life and break away from the current tradition of muted and drab colors often seen surrounding the sad event of a funeral. 

Tokyo-based ad agency I&S BBDO was asked to create an ad for Nishinihon Tenrei Funeral Home that helped to celebrate the cycle of life and break away from the current tradition of muted and drab colors often seen surrounding the sad event of a funeral. 

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